Blog

Notes from the Field

Real projects, real numbers, real talk about what's changing in marketing — from 21 years in the Asheville market.

Latest

Small Business Owners, Look Up — The Playing Field Just Changed in Your Favor

We built five websites in six weeks. As Asheville recovers from Helene, the tools that used to belong to big companies are now accessible to every small business. But only if you're paying attention.

From 31% Strategy to 67% Strategy: How AI Flipped My Time

Enterprise-level marketing responsiveness used to require a big budget and a bigger agency. AI changed that equation — and I have the numbers to prove it. 68% time reduction, 70% cost savings, same quality.

I Googled My Competition and Found AI Wearing a Marketer Costume

When I searched for “AI marketing consultant Asheville,” I expected to learn something about the market. What I found instead was a lot of templated landing pages and a market moving fast but maybe not in the right direction.

Coming Soon
How I Created a $1,600 Marketing Project in 4 Hours
Real case study with real numbers. Buyer persona development: 16 hours → 4 hours, $1,600 → $400 — same quality, deeper strategy.
I Did This Exact Same Thing 10 Years Ago With Social Media
How hands-on social media workshops built my original client base — and why the same approach works for AI today.