Blog

Notes from the Field

Real projects, real numbers, real talk about what's changing in marketing — from 21 years in the Asheville market.

Latest

I Googled My Competition and Found AI Wearing a Marketer Costume

When I searched for "AI marketing consultant Asheville," I expected to learn something about the market. What I found instead was a lot of templated landing pages, copy-paste city references, and a market that's moving fast but maybe not in the right direction.

Coming Soon
How I Created a $1,600 Marketing Project in 4 Hours
Real case study with real numbers. Buyer persona development: 16 hours → 4 hours, $1,600 → $400 — same quality, deeper strategy.
I Did This Exact Same Thing 10 Years Ago With Social Media
How hands-on social media workshops built my original client base — and why the same approach works for AI today.
From 31% Strategy to 67% Strategy: How AI Flipped My Time
The workflow transformation data behind shifting from execution-heavy work to strategic thinking.